Our mission is to utilize the powerful medium of film to stimulate conversation and elevate national awareness surrounding childhood ADD/ADHD and depression. Now that “Sister” has premiered we will use the film as a platform to inspire and engage our audiences to spread the word about the highly under-publicized disorders of childhood ADD/ADHD and depression. We are also launching a social media campaign #TakeACloserLook to have people share their stories of struggle and triumph when dealing with these issues and get everyone to #TakeACloserLook before prescribing medication to their kids.
CREATE awareness– Film can be a commanding vehicle to advance social change. “Sister” will bear witness to the challenges faced by vulnerable children, families and communities and expose misconceptions concerning childhood ADD/ADHD and depression in ways that statistics cannot.
INSPIRE action– “Sister” will connect audiences to its characters and inspire viewers to become involved in, or reconnected with, social change efforts surrounding childhood ADD/ADHD and depression. Moreover, the rapid evolution of social networking tools have opened up even more opportunities for film to achieve social impact at the individual, community and policy levels. Kids, parents, teachers, and families across the country will connect to a story and a message of understanding and compassion.
ENGAGE audiences – Everyone knows someone who is living with ADD/ADHD or depression. When a film is coupled with an audience engagement campaign, it often can do more than raise awareness – it can motivate viewers to take action, help build and strengthen social movements and provide another tool for generating debate and conversation surrounding childhood ADD/ADHD and depression. We are not doctors. We are not politicians. We are affected. We are storytellers. This is our story.